How to Optimize Your Website for Voice Search?
Voice search has grown to be more than just a trendy trend. Over the last couple of months, it's passed through a few of the initial barriers. Following the most recent Google algorithm update, BERT its popularity is expected to increase in leaps and leaps and. The reason is pretty obvious. It is easy for users to quickly find relevant information by simply asking the query. So, there's it is not necessary to bother pressing numerous keys to type your question since you can type it into Google for it to give your the results that are most pertinent, along with highlighted snippets.
Have you ever tried asking Google to recommend the top local restaurants? Have you tried the Apple SIRI or Amazon's Alexa? If you've heard of these digital assistants powered by voice then you'll be aware of the topics we'll be discussing in this article. We have already discussed the most recent Google update and the ease of searching using voice assistance optimizing your business website to be able to use voice search is an absolute requirement and not something you could do later.
If you're looking to maximize the benefits of Google voice search, you should follow these steps to make your website more optimized to be compatible with Google vocal search. Before we get deeper into the idea it is essential to understand what it means and how it differs from traditional text-based searches.
The voice search terms are nothing more than lengthy-tail keyword phrases i.e. which salons are the best that is located in Burlington, Vermont?
Voice searches are typically localized. You can observe from the above example they are region-specific or region-specific
Voice search results are mostly based on time. This means that if users are unable to find relevant information on the first page, they shift to other search options to search for similar information.
Essential Steps to Optimize Business Website for Google Voice Search
You have an understanding of the ways that voice searches are distinct from conventional ones. Now, we will discuss the important steps you, as a business should take to make your website voice-search-friendly. We will also take a look at the steps below:
Step 1: Begin Your Journey With Google My Business Page
Didn't get it done yet? Do not worry, Quintero Solutions will do it for you. It is crucial to keep your listing up-to-date to remain at the top of search results when it comes to local search results (because the majority of people prefer to use voice searches to find details about their local area). If you have a current listing has more chances of being on the first page of results when your customers are using the "Near Me" feature on Google. For a better visibility, add your complete address along with contact information, business hours, and some quality images of your company.
Step 2: Use More and More Conversational Tone for Content
In creating content to be used in voice search, it is important to keep your tone casual and make use of the words people are more likely to use when they talk. This is because for queries using voice people are asked questions as if asking a person else. To better understand this it is necessary to imagine yourself in the shoes of the users you want to target. Although this may consume some of your time, it will be worth it over time in the end as you will be able to effectively focus on long-tail keywords.
Step 3: FAQs Page!!! Yes, It Is a Key to Success
It's real. Create an FAQ page and then create content according to trends and what your customers desire. But, one piece of advice we'd like to mention in this article is to include questions and answers on other pages (if feasible) on your site If you want to benefit from Google Voice Search. We believe it's the most natural method to make use of long-tail keywords, without putting awkward phrases in.
Also, spend a portion of your time on current questions. The term "trending" does not mean you should spend your time researching irrelevant topics. For example, if you're in the field of healthcare it is possible to look for topics that are related to the seasons, age groups gender, etc. to promote your products and services.
Step 4: Google is Not Alone So Think Beyond it
It is clear that Google is the most dominant player, but it's not the only player in this competition. Apple has SIRI, Amazon has Alexa, Windows has Cortana, and Samsung has Bixby. All of these voice assistants can help users discover the answers to their specific questions. Before you start "bonkers", here's a small but effective trick for you is to find the number of people using mobile phones according to the brand. You could also use the data from the country to improve your site accordingly.
Final Takeaway
According to the most recent developments and Google BERT update voice searching is set to stay! In the next few years, it will get more popular and effective since search engines are becoming more sophisticated day-by-day in understanding the spoken style and languages of users and locating the most appropriate available answers to their questions. In this regard, the need for an online voice search site for your business is crucial to keep ahead of your competitors.
In Quintero Solutions, we specialize in digital marketing services, including SEO, Voice SEO, PPC, SMO, and other areas of expertise. We're delighted to help you with getting your business to greater levels. Contact us now. Call +91-9818620513 or email info@quinterocorp.com